BRANDING
Working with Nathalie/Abricot/Cerise was a slick and profressional experience. They were great to work with as they were always on top of our needs and responded very quickly - nothing was too muchn trouble and it has really paid off. We're thrilled with the end result and it's working better than we'd hoped for us. Sterling work! 
Resources: branding
Understanding the branding jargon
The term ‘brand’ is often misunderstood. Here is a list of branding terms that will help you make sense of what really is what
Brand
Is all about who you are, and how you deliver.
Brand definition
Is a true statement about what your brand stands for. It describes what you offer, why you offer it and why what you offer is different... and better!
Brand personality
Is a set of human characteristics associated with your brand.
Brand identity
Is the face of your brand. It includes your name, logo, tagline/slogan, advertising, marketing materials, signage and all other ways you express your brand.
Brand image
Is the set of beliefs about what your brand is and what it stands for – basically, how your company is perceived by your clients.
Branding
Is the process of building a positive collection of perceptions in your client’s mind.
Brand position
Is how your brand fits in within your market and competition.
Brand management
Is the control of your branding, internally and through any ways of communication.
Brand equity
Is the value of your brand. It is based on its reputation, recognition as well as the commitment and demand it generates.